Member Login

MOSCOW | 3rd Session of the Interassociation PR & Marketing Committee (Online Conference)

  • 07 Oct 2020
  • 10:00 AM - 11:30 AM (UTC+03:00)
  • Online


Dear CERBA Members and Partners,

We would like to invite you to the 3rd Session of the Interassociation PR & Marketing Committee – "Effective communication and budget priorities during a pandemic", which will be held in the format of online conference (webinar) on October 7, 2020, 10:00 AM (Moscow Time).

Now we all are trying to adapt to the new reality called "COVID-19". We apply new approaches or reintroduce forgotten "old" ones, offer new services, and explore new options and opportunities for communication with our target audience. In short, there are many new issues on the agenda, such as:

  • prioritizing external communications in a situation of limited financial resources
  • choosing the right service providers or optimizing work with current suppliers
  • selecting service providers or internal staff and interacting with them
  • adopting unique technologies and approaches to obtain "the best value for money" in terms of external communications
  • comparing foreign and Russian approaches to external communications

We have invited high-level experts in the field of external communications with significant corporate experience in Russia and abroad, who will share their knowledge and experience with you.

*After the committee session all guests will have an opportunity to have a virtual tour of the art exhibition – "Art-manifest #GOODУТРО", hosted by media partner the Art-Office "Gallery FEDINI", dedicated to series of art works by the artist Nikolay Kuznetsov.

DATE: Wednesday, October 7, 2020

START TIME: 10:00 AM (Moscow Time)

ADMISSION: Complimentary


RSVP: Please confirm your participation to [email protected], specifying your full name, company, position, and contact information. 

Access to webinar will be provided upon your registration.

You can download the presentation of Gareth Brown, Media Consultant, here >>


   Gareth Brown

   Media Consultant

   Andrey Zyryanov

   Senior Director for Government Relations

   McDonald’s Russia

ATTN: Please take a few minutes to complete the EXPRESS SURVEY to share your company’s experience during the past 9 months of 2020. The purpose of the survey is to identify new effective approaches to communication and find ways for optimization of marketing expenses:

*About art exhibition – "Art-manifest #GOODУТРО":

The project is based on portraits of historical and public figures of modern times, whose names and biographies are of interest. Those people who look at us from portraits are perceived by everyone as goal-oriented, successful, powerful and positive individuals. Many people do not think that they could experience small and large crises in their lives, and doubt sometimes, ask themselves questions about the meaning of life and existence, and including their professional activity. Maybe their success, which is noticed by everyone, is the result of correctly posing questions to yourself and dispassionately answering them?

About the artist:

Nikolay Kuznetsov (Tolyatti) – artist, resident of Art-Office "Gallery FEDINI". Nikolay is the member of the Creative Union of Artists of Russia, winner of the 2018 Repin academic prize in the project "Red Gates. Against the Stream", participant of various Russian and international art exhibitions.

To learn more about the exhibition please use the following link: