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MOSCOW | 2nd Session of the Interassociation PR & Marketing Committee (Online Conference)

  • 29 Apr 2020
  • 4:30 PM - 6:30 PM
  • Webinar


Dear CERBA Members and Partners,

We would like to invite you to the online 2nd Session of the Interassociation PR & Marketing Committee organized by Canada Eurasia Russia Business Association, Polish Business Club and "Geran & Partners" Consulting Practice. The session of the committee "Effective communication in the context of pandemic" will be held in the format of online conference (webinar) on April 29, 2020, 16:30 (Moscow Standard Time).

We would very much appreciate if you could take 2 minutes to complete the EXPRESS SURVEY that we have developed specially for the upcoming event, to ensure the information we provide is relevant and matches your interests and business needs:

Today it is difficult to find a company in Russia or abroad, which to a greater or lesser extent would not be affected by COVID-19. In addition to the new challenges associated with companies’ operating activities, we can test and determine which trends and opportunities in terms of interaction and attracting the attention of the target audience are most appropriate today and after the pandemic. Social networks, as before, are gaining momentum, but they also raise many questions due to the lack of sufficient control over the accuracy of the information. There are other communication channels that are also more than relevant today: not only text, but also visual presentation of information. The approach to communication in terms of positioning the company and demonstrating its own values is also important.

For this unique session we have invited experts from Russia, Great Britain, Italy and Canada who represent various fields: PR, media, SMM, as well as an expert in the creative field. Our guest speakers will discuss mechanisms that are most in demand in the countries of their life and work. Following the online meeting, we expect to answer the main question: "How to build effective communication with the target audience in Russia and abroad in a new reality."

The survey was prepared by "Geran & Partners" Consulting Practice, within the framework of the Interassociation PR & Marketing Committee.


DATE: Wednesday, April 29, 2020

TIME: 16:30 – 18:30 (Moscow Standard Time)

           9:30 AM – 11:30 AM (Eastern Standard Time - Toronto, New York)

           14:30 – 16:30 (Western European Time - London)

ADMISSION: Complimentary 

RSVP: Please confirm your participation to [email protected], specifying your full name, company, position, and contact information. 

Access to webinar will be provided upon your registration.


  • Anna Sverdlova, Managing Partner, Geran & Partners Consulting Practice


  • Alex Shifrin, Managing Partner, LP/AD
  • Alsu Vale, Associate Director, EMEA Marketing, Cushman & Wakefield
  • Evgeny Utkin, Economist, Analyst, Journalist