Dear CERBA Members and Partners,
We would like to inform you that CERBA and Polish Business Club has supported the initiative proposed by CERBA corporate member – Geran and Partners Consulting Practice, to form the Interassociation PR & Marketing Committee – a body designed to bring together PR and Marketing specialists from the Russian and foreign companies, brief them on recent developments and trends in PR and Marketing sector, and provide them with the platform for discussion and experience sharing. It is expected that several other foreign business associations in Moscow will also join this initiative.
The first session of the committee "The future of media: key trends for 2019 and beyond" will feature presentations by renowned media experts and public discussion.
*After the committee session all guests will have an opportunity to attend preview of the upcoming exhibition – "Poet and Lady. The history of relations between Andrei Voznesensky and Jacqueline Kennedy-Onassis", that is dedicated to the long-term friendship of the poet Andrei Voznesensky and Jacqueline Kennedy-Onassis, the famous First Lady of the United States. On November 21, Andrei Voznesensky Museum and Culture Center will officially open a multimedia exhibition "Poet and Lady" that will reveal the theme of friendly relations closely related to world history.
We would like to express our gratitude to Andrei Voznesensky Museum and Culture Center for providing the venue.
DATE: Wednesday, November 20, 2019
TIME: 10:00 AM – 12:00 PM. *Registration will start at 9:30 AM.
VENUE: Andrei Voznesensky Museum and Culture Center (46, Bolshaya Ordynka Street, bldg. 3) (view on map)
RSVP: Please confirm your participation to [email protected], specifying your full name, company, position, and contact information.
- Yulia Kolodnitskaya, Chief Producer, Vesti.Economy
- Natalia Arefieva, Head of LiveJournal (Rambler & Co)
- Natalia Prygina, Senior Lecturer of the Department of Journalism and Mass Communications, Moscow Polytechnic University
- Anna Sverdlova, Managing Partner, Geran & Partners Consulting Practice
- Marina Tatarskaya, Director of Public Relations, Ferrero Russia
9:30 AM – 10:00 AM Registration
10:00 AM – 10:10 AM Welcome words
- Nathan Hunt, Founder and Chairman of the Moscow Board, CERBA
- Aleksander Janeczek, President, Polish Business Club in Moscow
- Anna Sverdlova, Managing Partner, Geran & Partners Consulting Practice, Executive Director of the Interassociation PR & Marketing Committee
10:10 AM – 10:50 AM Session I Media: overview of the traditional and alternative communication channels, and discussion of their future prospects.This session will cover the issues of adapting to the changing preferences of the public, expanding the audience and maintaining its loyalty, general overview of the current trends for media development
10:50 AM – 11:00 AM Q&A
11:00 AM – 11:40 AM Session II PR and Marketing: the discussion will focus on such issues as finding most effective communication channels in terms of attracting potential customers, measuring the effectiveness of media presence: advertising equivalent VS the ability to attract new customers or retain old ones, comparison of traditional media VS digital media.
11:40 AM – 11:50 AM Q&A
11:50 AM – 12:00 PM Wrap Up